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New Analysis Explains Challenges of Higher Costs, Menu Price Increases

Oct 4, 2024

Restaurants across the U.S. are grappling with rising food and labor costs, and Louisiana operators are facing even greater pressure due to skyrocketing insurance premiums. According to the National Restaurant Association, food costs have surged 29% over the past four years, and labor costs have increased 31%. Together, these two expenses account for 66% of a restaurant’s total sales. While restaurant owners generally try to keep prices as low as possible, many are now forced to raise menu prices to stay afloat, as they typically operate on thin pre-tax profit margins of 3-5%.

Inflationary pressure is compounded by lower customer traffic, which remains below pre-pandemic levels. Since February 2020, average menu prices have risen 27.2%, according to the Bureau of Labor Statistics, aligning with the need to maintain a 5% profit margin.

Louisiana's Unique Challenges

In Louisiana, these financial pressures are even more severe due to sharp increases in business property and casualty, as well as commercial automobile insurance. These additional costs skew the economic scenarios further, making it even harder for restaurants to manage their operational expenses.

Scenarios Facing Restaurants:

  1. No Price Increases: Significant Loss If restaurants hadn’t raised their prices in the last four years, their margins would have dropped from 5% pre-2020 to nearly a 20% pre-tax loss today. This scenario would be unsustainable for most operators, especially with additional insurance burdens in Louisiana.
  2. Minimal Price Increases: Breaking Even To cover the rising input costs, the average restaurant would need to increase prices by 19.9%, just to break even. However, in Louisiana, with the added insurance costs, even this price increase may not be enough to cover all expenses.
  3. Price Increases to Maintain a 5% Margin To maintain a 5% profit margin, restaurants nationwide need to raise prices by 26.2%. In Louisiana, this number would likely be higher due to the increased insurance premiums, pushing many restaurant operators to consider more significant menu price adjustments.

These scenarios underscore the delicate balance restaurants must strike to survive in today’s economic environment, particularly in states like Louisiana. Significant cost increases cannot be absorbed without impacting menu prices, meaning higher costs for diners in the near future.

Inflation-Impact-on-Rest-Infographic
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